Transparency is the foundation of any successful partnership. At AVATHAN, we believe you should know exactly what you are paying for, how we work, and what results you can expect. We don’t hide behind jargon or confusing contracts.
Whether you are a local business here in Columbus or a brand looking to scale nationally, here are the answers to the most common questions we receive about our digital growth services.
General & Working Together
Are you a full agency or a specialist?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Do I have to sign a long-term contract?
We believe in earning your business every month. While SEO and branding strategies work best over 6–12 months, we offer flexible engagement models. We typically start with a 3-month initial sprint to establish the foundation and prove value.
Do you work with businesses outside of OH?
Absolutely. While we specialize in helping local businesses dominate the Columbus market, our digital infrastructure allows us to manage campaigns and development projects for clients across the country.
How do you communicate and report results?
We hate “ghosting.” You will receive monthly (or bi-weekly) performance reports that strip away the vanity metrics and focus on what matters: leads, sales, and traffic growth. We are also available for scheduled strategy calls to pivot as needed.
What makes you different from cheap freelance marketplaces?
Cheap freelancers complete tasks; AVATHAN builds systems. When you hire us, you aren’t just getting a “logo” or a “code fix”; you are getting a partner who understands how that code affects your SEO, and how your design impacts your ad conversion rate. We provide the “big picture” integration that task-takers miss.
Search Engine Optimization (SEO)
How long does it take to see results from SEO?
SEO is a marathon, not a sprint. Typically, technical fixes show results within 30 days. Content and authority building usually take 3–6 months to gain significant traction. However, the results from SEO are compounding and long-lasting, unlike paid ads which stop the moment you stop paying.
Can you guarantee a #1 ranking on Google?
No ethical SEO professional can guarantee a #1 spot, because Google’s algorithm changes daily. Be wary of anyone who promises this. What AVATHAN does guarantee is a transparent, data-driven strategy based on current best practices that consistently moves you up the rankings and increases your visibility.
What is the difference between Local SEO and National SEO?
Local SEO focuses on ranking in the “Map Pack” and for “Near Me” searches specific to Columbus. It involves optimizing your Google Business Profile and local citations. National SEO focuses on ranking your website organically for broader keywords across the entire country.
Do I really need a blog?
Yes, but not for the reason you think. You don’t need a “diary”; you need an “Answer Engine.” SEO-driven articles allow you to rank for the specific questions your customers are asking. This builds authority and brings new users into your funnel who aren’t ready to buy yet but are looking for information.
What is "Generative Engine Optimization" (GEO)?
This is the future of search. It involves optimizing your content so that AI tools (like ChatGPT or Google’s AI Overview) cite your brand as the answer to user queries. We structure your data specifically to appeal to these new AI engines.
Web Engineering & WordPress
Why do you use WordPress instead of Wix or Squarespace?
WordPress powers over 40% of the web for a reason: it is scalable, open-source, and you own it completely. Unlike Wix or Squarespace, where you are “renting” their platform, a custom WordPress site built by AVATHAN is an asset you own forever.
Do you use pre-made themes or custom code?
We focus on Custom WordPress Development. While we can work with existing themes to save budget, we prefer to build lightweight, custom solutions. This ensures your site passes Google’s Core Web Vitals (speed tests) and isn’t bogged down by unnecessary code.
Will my website work on mobile phones?
100%. We design with a “Mobile-First” philosophy. Google primarily indexes the mobile version of your site, so we ensure the experience on a phone is just as powerful—if not more so—than on a desktop.
What happens if my site breaks or gets hacked?
If you are on our maintenance plan, we handle it immediately. We provide technical debt resolution and security hardening to prevent hacks before they happen. If something does break, we fix it fast.
Can you speed up my existing website?
Yes. We offer specific Web Performance Optimization services where we audit your code, compress images, and refactor scripts to improve your load times and Core Web Vitals scores.
Paid Ads & Performance Marketing
How much budget do I need for Google Ads?
This depends on your industry and competition in Columbus. We generally recommend a starting media budget (paid directly to Google) of at least $1,000–$1,500/month to gather enough data to optimize effectively. Our management fee is separate from this ad spend.
What is the difference between Google Ads and Facebook Ads?
Google Ads capture intent (people searching for “plumber near me”). Facebook/Instagram Ads capture attention (people scrolling who might be interested in your product). We use Google to capture active buyers and Social Ads to build brand awareness and retarget visitors.
Do I own my ad account?
Yes. Unlike some shady agencies, AVATHAN sets up the ad accounts in your name. You retain full ownership of the data and the account history, even if we part ways.
Branding & Content
I already have a logo. Can you just refresh it?
Yes. We can work with your existing assets to modernize them. However, we often find that a logo “refresh” turns into a conversation about brand positioning. We ensure your visual identity matches the quality of services you provide today, not where you were five years ago.
Who writes the content for my site?
We do. Our “Strategic Content Production” includes professional copywriting that is optimized for SEO but written for humans. We capture your specific “Voice & Tone” so it sounds like it came from you.
Ready to Start?
If you have a question that wasn’t answered here, or if you are ready to discuss your specific project, we are just a phone call away. Stop guessing with your digital growth and start executing a strategy that works.
Call AVATHAN today at (480) 757-1441 or fill out our contact form to schedule your consultation.
